Media Consultant for The Zach Hoefler Memorial Trust
This foundation is one close to my heart as it honors the legacy of a lifelong friend of mine. The Zach Hoefler Memorial Trust is a filed and approved 501c3 corporation established in 2018 in memory of Zach Hoefler who died from a brain tumor at the age of 19. Working through social workers at Dallas Children’s Hospital and Dana Farber/Boston Children’s Hospital, The Zach Hoefler Memorial Trust provides grants to assist financially at-risk families who have children diagnosed with pediatric illness.
My Role as a Media Consultant.
In this position, I have worked pro bono overseeing all platforms of social media and giving advice to the board of trustees of the Foundation. I have consulted the board on tools of media strategies to utilize such as how to create a brand, how to coordinate and promote giveaways, and how to increase viewership on Facebook and Instagram. Additionally, I created guidelines on how to successfully promote future events such as their signature annual golf tournament.
Creating a Brand.
When it comes to connecting with future donors one of the main entities that needs to shine is social media. Having a strong brand helps the Foundation become more well known and bring awareness to the impact of childhood illness.
Through enticing visuals and planned media, the Zach Hoefler Memorial Trust has limitless possibilities. I created content, a brand kit, and a detailed analysis of growth opportunities within their online presence to provide this worthy cause with the right tools to succeed.