Natalie Grace Tatum
Social Media Manager Internship and Position
This position started as an internship, and due to my high achievement in this role, I was offered a part-time position through the Fall 2020 semester. I spearheaded campaigns for Natalie Grace Tatum and their portfolio of 30+ clients in the interior design, fashion, and lifestyle industries.
I managed Shore Society’s Pinterest account of 10+ million viewers through Tailwind, Planoly, and Hootsuite. I watched many of the accounts I managed go over the one million monthly viewers mark which sparked my interest in analytics and understanding how brands and consumers interact.
I created and implemented initiatives to increase conversions for the clients I managed through Reward Style and LikeToKnowIt, leading to an increase in sales over six months. I increased the total audience of boards by over 311% in under five months.